International Journal of Marketing & Business Communication

Refer to www.publishingindia.com/ijmbc for Complete Journal Information, Current Issue & Archives ISSN: 2277-484X

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"The International Journal of Marketing & Business Communication" (IJMBC) (ISSN: 2277-484X) tends to develop, promote, coordinate and disseminate the original developments and practices within the filed area of markeiting, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work.

The IJMBC invites high quality original and review papers, technical reports, case studies, conference reports, management reports and book reviews. Submitted manuscripts will be referred. Review system will take about three months and the Journal reserves the right to make necessary editorial amendments in the final manuscript to suit Journal’s format. There is no submission fee.

Please refer to Guidelines for Authors



Key Areas / Scope of Journal

Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):):

  1. HRM & Marketing
  2. Marketing & Planning
  3. Marketing needs & finance
  4. Accounting & marketing
  5. Entrepreneurship marketing
  6. Organisation behaviour and marketing
  7. Policy, Pricing and marketing
  8. Corporate communications
  9. Communication strategies
  10. Marketing philosophy in corporate management
  11. Benchmarking marketing
  12. Marketing Strategy
  13. Workforce communications
  14. Corporate social responsibility
  15. Marketing information systems
  16. International strategies
  17. Strategic and marketing plans
  18. Planning & communication process
  19. Development of business communication process
  20. Relationship Marketing
  21. Marketing and Corporate innovation restructuring
  22. Government policy and marketing
  23. Venture capital and marketing
  24. EIS and marketing
  25. Business ethics and marketing
  26. Consumer behaviour and marketing
  27. Public relations & affairs
  28. Investor relations
  29. Environmental and community relations
  30. Internet communication
  31. Business communications through marketing mix elements
  32. Customer relations
  33. Corporate brand management



Editor-In Chief

Dr. Tejinderpal Singh, University Business School, Panjab University
Mobile No: 9872708901; Email Id: tejinderubs@gmail.com